How To Improve Your Google Rankings? Want to know the trick to boost your website rank in 2020? Read on to know the 10 top formula to rank higher on Google.
With the recent Google algorithm updates, we have seen so far, a traditional approach like keyword targeting, researching, on-page content optimization and page tagging optimization don’t hold anymore impact that they used to have.
Most importantly, each website is different. This means
In today’s ever-evolving search algorithm, one needs to think out of the traditional approach and look at the bigger picture.
Everyone is trying and working hard for their website to rank on top of Google’s SERP. But have you ever thought why only a few of them to make it possible and rest fails?
The answer is that a successful person knows what exactly they need to do and where to put their efforts. This involves focusing on the websites overall experience, starting from building inbound links, optimizing old content for both the search engines and users and much more.
Here are the top 10 tips to improve your rankings in Google by looking at the website more holistically.
The first and the most obvious way to start is by measuring your search rankings. Without obtaining an in-depth understanding of your keyword performance, you won’t able to know how far and much have you have improved.
Image Source: Search Engine Journal
Some of us must have learned the hard way, but it is best to analyze data that will help in giving a good idea of:
As far as the improvement goes, focus on the keywords that rank in position 5 to 15 on the Google since as these terms rank on the Google first page, considering these keywords may give you quick wins.
To ensure keyword targets are positioned with the business objectives and offering real value, it is important to understand that using the right set of keywords is the key to success. While one term has a particular meaning to you may take a different meaning altogether in Google.
Knowing the type of
Image Source: Search Engine Journal
Knowing what particular keyword is required will help you to conclude the development and creation of content.
Cross-reference your research on
Positioning a solid foundation for a website also involves solving technical issues as well, which may interfere with your keyword visibility. A site page should be both navigated and found easily by the users and search engines.
If your website is not user-friendly and difficult for the search engines to crawl and users to navigate, your keyword rankings are sure to get negatively affected.
And vice-versa - if the website is responsive for both Google and users, the rankings are forced to obtain a positive response.
It is necessary to make sure your website has a solid structure, fixed technical issues or broken links and resolved replicated content issues. Doing a thorough SEO audit is required to ensure all the technical issues are being addressed.
Brand equity and user experience are critical when it comes to navigating organic search visibility. While the experience of the user may not be
Here are some of the essential elements which provide an opportunity to improve SEO and UX:
Many of us get fixated so much on
While humans and search engines have their own way of
Both Humans and robots want the contents to be:
This is crucial to keep in mind while generating content for your website. As we talk and thinking about ways to make readable content for both, the key is Header Tags.
Not only it will improve your content
Images should be included as they are more
As a part of SEO Title tags are the most critical element
Title tags are the biggest opportunity to attract any
But how else can you encourage the users to click? Over 100 million headlines analyzed by Buzzsumo, they learned that:
The main goal of the meta description and title tags should benefit the users, trigger engagement and provoke emotion, all applying the best SEO practices at the same time.
Why should we care about recent algorithm updates by Google?
Because a good SEO expert stays top and updates of that stuff. Among many other reasons, it helps in ensuring the keyword rankings are steady and constantly improving.
Knowing when and what is the algorithm update all about, it officially aids in tracking purposes and allows one to trace the keyword and fluctuations in traffic to the root cause. This will help in unwrapping series of potential reasons why and how a site was hit
It is by now clear that Google is on a mission to provide answers to the users. Let’s take a look at all the increased and new SERP features we
And the list goes on.
Image Source: Search Engine Journal
Start with your website by searching for opportunities to create strong cross-link from keyword-rich anchor text. By doing so, it will help in driving audiences to relevant content and build a keyword association. But crafting this internal linking strategy is only half the battle, the other is to generate a highly valuable and authoritative inbound link strategy
This can be stressful, but there are some main tactics. Create content which is link-worthy and based on the analysis of what is ranking on Google SERPs and also on Keyword research to help in improving and generating inbound link rankings.
If you want your website to be linked, remember to link other websites to yours. You get as much as you give. One must leverage social media to support the link building.
Apart from the above tips, it is also essential to accelerate the non-SEO channels to navigate visibility to your website and aid link building efforts.
More the content gets
While there are different tactics applied for promoting the different content types, but creating a checklist is helpful. This way, when it comes to promoting a website, one will have all possible tactics in one place. This may include:
And, it doesn’t even stop here. Search engine results are evolving and constantly changing, and this calls for continuous improvements and optimizations to the content.
If your content is out of date, the keyword rankings associated tends to decline. Refreshing the content will ensure that your content is offering the audience with the best of information with increased keyword visibility.
Content optimization should never be done once. It is a continuous process of upgrading your piece with every updated information you get. If your content doesn't generate the results you want or ranking on Google, it is best to re-optimize it for search intent, relevance, readability or engagement.
Your goal is to offer the audience a content piece which is better than else and satisfy all displayed queries. The whole concept is to fix it if it is broken. It is also best to avoid your keyword ranking decline if the ranking is in the first position on Google. Don’t risk it by changing the title tag or else it could harm the keyword ranking.
Tactics like on-page content optimization or page tagging are not that important unless you follow these 10 essential tips and tricks that SEOs look at your website.
If you are not driving the results you need from following certain tactics, it is time that you take a step to look at your website more holistically. And, remember also that it may take time testing, failing and again testing more to find out whether the tactics will have a good impact on your site.
Hopefully, this article has provided you with some new considerations and ideas to help in improving your keyword ranking. If you have any other suggestions or queries, we would love to hear it from you in the comment box below.