Every year, Google rolls out specific updates that they call “Broad Core Algorithm Updates”. In 2019, too, they rolled out a few, including the latest one - the September edition. The September 2019 core update was global and therefore took a few days to roll out fully. But once it did, there were some noticeable changes in the search pages’ algorithm; some websites surged in traffic while others lagged!
But before delving into the September updates, let’s have a clear understanding of Google’s core updates.
Google Broad Core Algorithm Update, or, the Google Core Update (as it is better known), is a significant change that Google allows to happen to its ranking algorithm a few times every year. It often causes tectonic shifts for a select few websites in Google’s Search Engine Results Page (SEO), as an
Generally, Google makes small-scale changes to its ranking algorithm almost every other day. Nevertheless, these Core Updates are the major ones. As a result of these updates, certain websites gain a lot more traffic than usual and get the better of lesser-fortunate sites.
Like all other significant updates from Google, September 2019 (preceded by March 2019 and June 2019 updates) also favored a few websites over any other. However, this edition of the global update took just a couple of days to roll out, unlike the usual lengthy process.
Google rarely lets out the exact reason behind specific websites getting a favor over others. But in the recent one, sites with British domain were seen to be
However, in the raw data that followed the
European websites, especially the ones from the travel sector, saw steady growth in visibility. Meanwhile, all over the world, news and media sites and websites representing the
Compared to the core update in June, September’s update had a negligible rise overall. And although September had more impact over a scattered period, June’s update was far more potent in a short-term period. For example, the top 3 results for the health sector in June had an overall rise of 36%, while that of September was only 21%. On the contrary, top 5 and top 10 results for the health sector in June had an overall rise of 47% and 84
Along similar lines, the top 3 results for the travel sector in June had an overall rise of 28% compared to just 17% in September. But top 5 and top 10 results for the same in June was 35% and 54
After three major updates within six months (March, June, September), some strange activities and varying visibility
How would you ensure a rise in traffic and visibility for your website? How would you be in Google’s good books? There is no guideline that you can follow, as such, for traffic improvement, but the following aspects are thought to be playing their part.