You won't believe, but a brand's social stand plays a big role in corporate link building task. Consumers not only consider the quality of the products or services, but they look into something deeper.
At present scenario, a large number of your potential clientele prioritize on your business's CSR, Corporate Social Responsibility.
A business is not just accountable for their service and goods but also for social interests based on their business values, practices and proceeds.
Even you may notice people often turn their back to their 'once favourite brands' when they are not convinced with the company's stand on social and environmental issues.
As per the Vice President of Member Engagement at the CSR and Sustainability News business 3BL Media, Mr. Jen Boynton, corporate responsibility is nothing but taking responsibility of a company's own business impact on the societal and environment. A strong CSR programme is an opportunity for the businesses to express their responsible corporate citizenship. And it also protects the company from the bigger threats of its surroundings.
A recent study directed by Cone Communications (leading US media company) has revealed how important CSR has become among the consumers.
If you think consumers are the only concern, you are wrong.
Not only the consumers are drawn to the companies that hand back the society and earth, but the best young workforce also chooses those responsible companies to work.
The next-gen employees look for those employers who are focused on the PEOPLE, PLANET and REVENUE.
Considering the importance of social responsibility, many companies are now focusing on their social and environmental responsibilities and practicing CSR in a few broad areas. Those includes -
Being a socially responsible business not only helps in becoming the interest for the socially conscious consumers and the workforce, but it helps in causing a real difference in the world.
Moreover, in Corporate Social Responsibility practice, clarity and sincerity are the most crucial to earn public trust.
If a business does the CSR planning and takes decisions behind closed door, is of no use. It may reversely affect the business's goodwill making people doubtful on the service. Hence, it is highly suggested to engage employees and consumers in the process. Let them feel like they are an important part of it and have an authority.
Start adding a clear philosophy in the work culture. Even a business that hasn't enough reason to focus on any particular cause or any organization may start with the same if that is important to the employees (and also to the potential consumers).
The businesses may also allow their consumers to join hands with the brand to serve their social causes and help the community and the planet in a sustainable way.
If your business has something really important, accountable for CSR, share it with your employees, your consumers. They deserve to know the good deeds and share the better feel related to it. Even surveys show, large number of consumers are prone to procure a sustainable product over its conventional substitute.
Hence, announcing the benefits of a brand and business, you can be in a win-win condition from both commercial and sustainable perceptions.
CSR is not a one-time deal. Every business must maintain the practice persistently and dynamically and consistently work on your process; it's not a one-time deal. Every business needs a drive and passion to keep on CSR efforts flourishing. Going hand in hand with a business's Online Reputation Management, CSR keeps a brand in lead.