Top 50 Digital Marketing Tools 

Digital Marketing Tools are the most influential help for online marketers, without which they can't move forward at all. The advanced online marketing trend makes it a necessity for marketers to be present in a million places at once. And the right digital marketing tools are the only way to save time and manage our perception. In case the most crucial thing is to identify the best tools. 

Here, we have put together a list of the top 50 Digital Marketing Tools that make your way to win the internet in 2019 - 2020. 

It doesn’t matter if you are in search of Digital Marketing Solution for a small start-up business or you are looking for enterprise-level digital marketing tools, our all-inclusive list has got you included… 

  • Survey Development 
  • Graphic Design
  • Customer Relationship Manager
  • Keyword Research Tool
  • Keyword Rank Tracking
  • Visitor Analytics    
  • Email Outreach
  • Marketing Automation
  • Social Media Management
  • Stock Photography
  • Landing Page & Funnel Builder

Survey Development:

One of the best ways to engage your audience and to get original feedback from them is Online Survey scratching. You can survey on different issues like - product feedback, market research, customer service feedback, employee satisfaction etc. There are many great online survey development software available. We have picked a few bests for you. 

1. SoGoSurvey

SoGoSurvey is an end-to-end survey design, distribution, and analysis platform. We put this tool at number one because the SoGoSurvey users will never need to find any added tool for survey-related projects as it offers a full suite of applications, even in free of cost. Another great feature of this marketing tool is its customer support. Even for free users, they have 24/7 customer service through email.  

2. Survey Monkey

Survey Monkey is another popular online-based survey development tool, but this is a paid tool after a seven days free trial period. The user has to log in to the Survey Monkey first, then he/ she will get an option that saying "Let's create your first survey." Here the user gets two opportunities in a single form. 1st, he has to give the Survey Name, and then the user has to choose a Category. After that, one can create a survey for the audience. 

3. Survey Gizzmo

Another useful data survey tool that we mostly recommend is Survey Gizzmo. It is also a paid tool that offers only three surveys for a free trial. 

4. Google Forms

As always, Google has its own solution for online survey development service. Get Unlimited Surveys, Unlimited Respondents, skip Logic and Page Branching, and a lot more at 100% free. Undoubtedly, this is the first pick for most of the start-up and small scale businesses.

Graphic Design:

For web designers and also the graphic designers, following the new trends in designing are vital. There are some proven and some new digital marketing tools we have included in our list, which are unquestionably best for the designers.

5. Canva

This widely used digital marketing software, which not only professionals use, but amateur designers also use, is our first pick. Canva is easy to use, and all you need to go onboard is to sign up here for free. You can use several templates for free while upgrading to professional level will help you unlock unlimited features. 

6. GIMP 

This tool is an old contender, but we cannot ignore it. This digital marketing design tool has been in the industry for more than 22 years now. GIMP is a free and open-source raster graphics editor that is used for image retouching, editing, free-form drawing, converting between different image formats and other more specialised tasks. Moreover, this tool allows the user to design with “layer” style like Photoshop, which is vital for producing advanced graphic designs.

7. Gravit Designer

While GIMP, Photoshop etc. offer exceptional functionality, they need fundamental expertise for working on the tools. On the other hand, some more accessible designing tools like Canva, Desygner may not meet your specification for high-level projects. Hence, Gravit Designer is the right graphic design tool for you. This tool includes many of the classic graphic design functions that Photoshop, Sketch, and GIMP offer, but in a more simple and easy-to-learn interface.

8. Pixlr

Last but not least, one of our most preferred digital marketing tools for graphic and web designers is the Pixlr. This tool offers high-quality templates and access to easy login. This platform is free to use new fonts, all-new graphics and advanced web designs. 

Customer Relationship Manager:

CRM or the Customer Relationship Manager is essential for every digital marketing business. This is one of the dominant future scopes in the digital marketing field.


ZOHO is the name that pops up in the mind whenever we think of a top-rated Customer Relationship Management tool with advancements. This software offers exceptional customer relationship management services that help any business to prosper.

10. HubSpot

HubSpot CRM software is useful for marketing, sales, and service solutions and help the customers and thereby a business to grow. The Marketing part of the software consists of the features that help a business with lead generation, marketing automation, and analytics. On the other hand, the Sales section can help in email tracking, email automation, scheduling meetings, while the Service hub equipped with different tools to help the audiences raise tickets, leave feedback, and create an awareness base to answer frequently asked questions.

11. Salesforce

Another top company that offers outstanding CRM solution is Salesforce. A lot of services are available on this huge platform, and for that, you have to decide which one is more suitable for your business and opt for it.

Keyword Research Tools

Keyword(s) is crucial for any website as well as a blog to rank on the search engine. Keyword research is necessary for the SEO Content, Marketing strategies as it ultimately improves site rankings. 


Find all the keywords present across the web world with tool. This keyword research tool is free. Users can find various keyword sets based on different platforms like Google, Bing, Amazon, YouTube, eBay etc.

13. Google Keyword Planner

If your focus is on the Google Search engine, the free Google Keyword Planner is the best keyword finding tool to get down all the keywords present in the search engine. The right keyword helps you rank higher with the Google AdWords as well.

14. LSIGraph

Find all the relevant keywords as well as unrelated keywords that have higher search results with LSIGraph - the LSI keyword generator tool. But, this tool you comes with only five trial keywords, and you need to upgrade to a paid version of the software to search unlimited LSI keywords.

15. Ubersuggest

We can't miss the astounding keyword finding tool Ubersuggest, offered by the renowned digital marketer Niel Patel. Moreover, this tool is not a simple tool to find a keyword, but it also provides us with all the necessary information for improved page ranking such as the keyword density, SERP score and more, and that too for free.

16. Google trends

Another Google tool that also answers queries related to keyword searching, is Google Trends. This tool not only helps you find the keywords but also offers further information like area or country where the keyword frequently searched, relevant question, associated topics, and so on.

17. KW Finder

Another comprehensive keyword analysis KWFinder also contains SERP Checker, SERP Watcher, Site Profiler, Link Profiler, along with the keyword finder. Though this tool is available for free, with limited information, you can access thorough details by buying it.

Keyword Rank Tracking:

After deciding upon your target keyword, it is vital to track the performance of your keywords. To know the position you are in, and to identify where you can reach, check out the keywords ranking tracker tools. 

18. Rank Tracker

Rank Tracker is an excellent keyword tracking tool that features primary and standard tracking and other advanced digital marketing requirements. This tool has ten days free trial, after which you have to buy a customised service package according to your business needs. There are multiple-choice available, like API checking, white-label, sub-users etc. 

19. Moz

One of the most utilised and approved keyword trackers is the Moz Rank tracker. And the best thing here is that you get a free trial for a whole month. After which you have to subscribe to Moz to access the digital marketing tools further.

20. Microsite Masters

Another smart rank tracker tool that is available for 30 days free trial is the Microsite Masters. This tool provides you with all the keyword, daily ranking check, access to unlimited URLs, ROI tracking, and so on.  

21. Wordtail

Wordtail is one of the simplistic digital marketing software giving a 30 days trial period. If you are searching for an easily manageable yet efficient tool for tracking information with the best SEO techniques, this is your pick.

22. SERP

Commonly knowns as SERP, the Search Engine Ranking Page is another popular digital marketing tool where you can check the daily ranking data, desktop, tablet, mobile ranking, search results until 250th position and a lot more. But this is not a free tool !

Visitor Analytics:

Analytics are essential as it lets you map all your advertising ROI, track your social media campaigns and all the other application. Below we have discussed some of the best Visitor Analytics tools that incorporate every advancement in the social media trends. 

23. Google Marketing

Google Marketing Platform is the ultimate analytics tool that offers accurate results. With the help of this platform, the user can connect to the data-driven results and draw the necessary details that help in planning further strategies. This platform is accessible for free.

24. Fox Metrics

You will get unlimited visitor analytics from the online and the offline channels in Fox Metrics. You can add as many social media sites as you want, for social media management. But nothing is available for free here. To avail any service you have to buy the subscription.

25. Neil Patel

One of the most famous digital marketers Niel Patel offers the renowned tool to monitor visitors analytics on the online platform through Kissmetrics. The tool is free of cost, and you can use it to the fullest without spending a penny.

26. Adobe Analytics

The tool offers you with all the critical data you want to know and real-time insights. Adobe Analytics is a trusted brand used by users for a long period and is well-known for customers oriented results. 

Email Outreach:

Reaching out to the mass client base is difficult. But the right email marketing strategies can make the job easier. Here we have picked a few very best email marketing tools. These tools help you with the emails and mailing those to the clients, and draw more patrons to your establishment.

27. HubSpot

It has never been easier to optimize emails according to an individual client. But the HubSpot email reporting analytics tool helps you learn how to send more consistent and improved emails to your audience. You can now efficiently compose appealing emails that your viewers will love. HubSpot's email outreach tool helps you accomplish incredible marketing results with little effort. This tool is free for up to 2,000 emails sends every month.

28. Reply Up

Another awesome digital marketing tool that you can use for planning your email marketing strategies, is Reply Up. This tool is available as a Google extension. But this tool is a paid email marketing tool that offers a 14 day free trial period. After that, the user needs to subscribe to access to unlimited emails.

29. GMass

With the help of the Gmail mail merge or GMass tool, you can send all the emails to your clients using the Gmail account. By subscribing to this compelling digital marketing tool, you can avail auto follow up, and include GMass in the footer.

Marketing Automation:

Marketing Automation is an excellent technological advancement in digital media that helps businesses with automating marketing strategies. This includes all the relevant jobs, like SEO, email marketing, social media strategies and campaigns, inbound marketing strategies etc. Below we have mentioned some of the best marketing automation tools.

30. Marketo

Marketo is one such platform where you get a lot of engagements in all the channels you like. It makes all the necessary acquisition of promotion so that the expected results are delivered. This includes customer marketing as well as consumer-based marketing. Before subscribing, you can request a demo.

31. Ontraport

Ontraport is a great platform for all kinds of CRM and Marketing Automation works. This is the simplest yet the best way to determine your results, automate your market and visually see your results. Here also, you can take a demo for free and check if the platform is right for you, and then subscribe. 

32. Hubspot

The top-rated digital marketing website that delivers you the best Marketing Automation tool is HubSpot. It manages all the marketing, sales and service of your business so that you can develop without any compromise. Get HubSpot for free. For some higher version and advanced services get Hubspot Pro. 

33. Oracle

Another top software company, Oracle, offers the Cloud Marketing option. Get the best marketing automation from the excellent member of the industry and experience the personalised services that help with getting an improved conversion. Log in for the free trial.

34. Hatchbuck

Get everything planned and arranged as you want by picking the Hatchbuck digital tool for the job. Though this tool is paid, it has the additional benefit of getting a mobile-optimized marketing automation application. So, you can use this tool on your mobile quite easy.

35. Infusionsoft

Infusionsoft is another best all-in-one tool for small business optimization, CRM services, and marketing automation. Users can get multiple services like automated workflows, analytics, payments and integration at a very low cost.

Social Media Management:

One of the most important and vital thing in the digital marketing field is Social Media Management or Social Media Metrics. There are a lot of digital marketing tools you can find online, but below are some of the best picks for you.

36. Sprout Social

A right social media management tool helps you build a more influential and deeper bond with your potential viewers. Sprout Social also helps you to create a stronger relationship with the audience and increase engagements over the social media platforms, simultaneously. Take the free trial to explore the amazing tool, and can subscribe for further access.

37. Slack Social

Slack is a popular one-stop solution for all your social media needs. Slack Social enhances social media metrics and engagement by increasing the audience base. This tool is great for small businesses as it is available for free for the generic purpose. You may also upgrade to the paid version to enjoy added benefits. 

38. Hootsuite

Hootsuite handles everything, starting from finding all the prospectus to serving the customers, like a pro. You can also take those extra steps with Hootsuite and its services with the 30 days free trial. To enjoy the benefits, in the long run, buy the tool.

39. Buffer

Save your precious time by choosing the Buffer tool to manage all your social media campaigns. It makes social media marketing activities, like post creation, optimization, and posting, quite easy. You can start with a free trial, while the paid membership helps you with unlimited benefit.

40. Social Oomph 

This one is among the best social media productivity channels that offer outstanding results. Social Oomph helps you with optimizing all of the social media sites such as Facebook, Twitter, Instagram, Tumblr, and whichever you want to get into. All you need to do is to update the time and the topics.

Stock Photography:

Unlike the earlier days, free stock photos are of high definition and come in different formats making it compatible with multiple usages. These free photos are the best options while working on any online platform. Here, we have mentioned some of the most popular stock image sites.  

41. Shutterstock

This one is the most known and used tool by digital marketers, content creators, and graphic designers. Shutterstock is the best site to find any kind of stock image or free images on any topic that you need to complete your digital marketing job. But this tool is not at all free, and you need to subscribe to access all the images and graphics.

42. Adobe Stock

Adobe Stock gives you access to all the incredible images related to everything that you want, and too with the best quality, high definition images. However, to access the unlimited stock photos, you have to subscribe to Adobe Stock.

43. iStock

This stock photography site is packed with all the stunning photographs taken by the skilled and top photographers, all across the globe. Though samples are accessible for free, you have to subscribe iStock membership to access the rest of the images.

44. Pixabay

Everyone loves the Pixabay tool as it is an entirely free tool which offers all the images for free and that too of high quality and high definition. This site is best for any digital marketing company, which requires photographs daily, and in multiple.

45. Pexels

This one is another remarkably popular free stock image tool. The best thing about Pexels is, you get the images with the photographers' name. Moreover, this platform allows the user to upload their own images here.

Landing Page & Funnel Builders:

Whenever a viewer comes to your website, the first thing he notices is the landing page. Thus an attractive and engaging landing page is essential along with a fast-loading page. Funnel builders are necessary to make the loading fast. Here, we have mentioned some of the most useful landing page and funnel builder tools.

46. Click Funnel

Confused with so many options? You can go with the Click Funnel tool then. Though you can have free training for the funnel, you have only three free funnels to select for your purpose and use it.

47. Unbounce

Another top-rated website is Unbounce that helps you in making impressive and appealing landing pages. It helps you get a lot of leads and sales from the funds spent on your Ads. Make a target budget and get the best results with the help of this astounding tool.

48. Lander

Lander is the top leading landing page producer tool, and that too comes for free. Anyone can start creating their landing pages with the already existing landing page templates available on the tool, and again for free!

49. Instapage

If you are in search of a landing page generator software where you can work in teams, you need to pick Instapage. This software allows you to get the page builder, collaboration, optimization, enterprise, all in one platform and helps you maximize your conversions.

50. Pagewiz

Pagewiz is the ultimate landing page platform for paid ads. Avail the 30 days free trial and scale up your paid advertising campaigns across the online media use. Then subscribe to the paid version to keep on enjoying the best benefits.


So, here we have reached the end, though this not the end. It's only the Top 50 Digital Marketing Tools that are winning the internet and will continue to do the same. 

Some of the best digital marketing tools are being used by our in-house digital marketing team as well, to meet various objectives. You can use any of these mentioned tools of your choice as per your purpose.  
If you feel confused, or you have any queries concerning any of the tool, feel free to comment and ask our team in the comment section, or through emails. We will love to help you. You are also welcome to share your thoughts on the same or add ideas. We appreciate your contribution. 


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