Over the last 34 years, Bhagchandka is engaged in exporting agro products, ferro alloys and semi-finished products. They aim to bring a taste to the dining of not only Indian families but also to abroad countries. Bhagchandka Exports contacted 4Source to assist them in reaching huge audiences online by designing a user-friendly website for them.
To drive sales-in store, we had to design a website for them that will give all the necessary information. Winning customers’ trust through this newly designed website was a challenge for us. Everything from designing to content, had to be up to the mark. Our team burn their midnight oil to do extensive research about the exporting industry.
Shoppers are doubtful while buying agro and frozen products. They doubt whether it will be fresh and free of harmful chemicals. They’re also price sensitive yet are ready to pay huge bucks in getting the authentic items. We used the authenticity and quality insights to develop an engaging website that will surely catch readers’ attention.
One of the main touch point of customers is packaging. We rack brains and use images and content to point out the fact that they are delivering fresh products through hygienic packaging. With lots of studies, we ultimately found out how the targeted audience can be hit through news and events, describing the products, etc.