Our Work
We work with diverse range of industries. Our work reflects our clients’ perception.
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Gangasheel HospitalVisit URL
Background:
Gangasheel Group of Hospitals & Institutions is serving the society in the field of Medicine & Healthcare since the last 35 years. It offers super-specialty services in the field of Joint Replacement Surgeries, Gastro Surgery, Neurology/Neurosurgeries, Cardiology/Cardiac Surgeries, Oncology/Onco Surgery, Nephrology/Urology, Re-constructive Surgeries, and Cosmetic surgeries to name a few. Gangasheel is the only private hospital to have recognition by the Ministry of Medical Health & Family Welfare, New Delhi under Central Services (Medical Attendance) Rules, 1944 for treatment of Central Government Employees in Bareilly region.
Challenge:
Gangasheel Hospital, National Accreditation Board for Hospitals & Healthcare Providers (NABH) accredited is now one of the leading professional organization for physicians and healthcare professionals, partnered with Four Source Technologies to undertake a strategic course to help set their position as one of the authoritative voice in the healthcare community and to elevate healthcare services as per international norms and standards.
Solution:
Four Source conducted extensive qualitative research to get to the heart of the brand, including one-on-one and focus group interviews with the Gangasheel Board, executive committees, staff members, healthcare professionals, and consumers. We created an enduring value that is established in the tagline: 'Ready for Anything, Equipped with Everything'. This message has been channeled through all of the brand’s marketing and communications.
Results:
With strategic social media planning and a responsive website in place, Gangasheel has achieved a significant return on relationship, including both global and local attendance, as well as a dramatic traffic growth in both Hospital and website registration within a few months of the brand roll-out. Four-Source continues to play a vital role in the evaluation of Gangasheel brand and its growing portfolio of brands.
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Asharfi - King Of Kool KulfiVisit URL
Background:
Asharfi Kulfi’s success story started with Late Ramchandra Gupta who started selling Kulfi from his tiny stall at Law Garden. Later joined by his wife and sons, Late PremVati Ramchandra Gupta, the business bloomed by the year 1960. Asharfi Kulfi now manufactures and sells products ranging from Malai, Pista, Badam, Kesar Kulfi to Ice-Cream, Candies, Falooda, Shakes and Juices.
Challenge:
Asharfi Kulfi decided it was time for building a brand identity. They came to us looking for a fresh and exclusive brand identity and wanted their brand to reflect high-quality and flavoursome Kulfi’s and professionally run business, while maintaining a fun and family appeal. Focused on exclusivity and quality, the main strategy behind website design, development and marketing involved building a picture of an ideal one-stop destination for desserts.
Solution:
Based on Client Brief, we leaned towards a community and family-oriented feel with user-friendly website development to ensure smooth navigation. Asharfi Kulfi gave us room to experiment with a website design that was accessible and appeals to all walks of life, from teenagers to pensioners. A successful drive was marketed with the tagline: ‘King of Kool Kulfi’, a suitable reference to their brand. Four-Source Technologies marketed Asharfi Kulfi as a family indulgence brand to communicate family gathering pleasure, giving the brand an entire polished look.
Results:
Following our proven approach to website development and branding, we clearly define our targeted audiences. Researching and identifying more about our audiences, we created a stunning, fresh and user-friendly brand identity that stands out in the competitive field of the food industry. The unique website and marketing strategy, has achieved a significant return on both local and national levels of conversion rate, as well as a dramatic web traffic growth seen within a few months of the brand roll-out.
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Saraswati Global SchoolVisit URL
In any sector, a website and engaging online presence are unavoidable today. And for a global school, the school website reflects the quality and approach of the school. If they don’t have a professional and well-designed website, they are missing better possibilities.
Identifying the reality, the administrative team at Saraswati Global School reached the sales team at 4 Source Technologies to discuss the opportunities of complete digital service. While discussing the project, their primary doubt was how they could take their school to the online platform and how they could create awareness among the target audience. Hence, after analysing the job, we prepared a set of requirements that school need to follow to earn equipotentiality of the competitors.
Requirements:
As a website can make or break a business or an organisation or educational institute, communication must be successful. The school website is the communication hub for all who wants to know about the school. Thus, the frequently used information such as Academics, other Calendar Events, Staff Directory, Rules & Regulations, Infrastructure etc. should be easy to find.
Moreover, the website content is the centre of communication. Hence, it must be accessible from different devices. The entire website must be mobile friendly as most of the people start their quick initial search through their smartphone.
Strategy:
So, our strategy was to design a website that not only looks and feels good but communicate and engage the audience efficiently. While designing and developing the website, our focus was on presenting a website that illustrates the expectations and reinforces the real values the school administered in building the future generation.
With a consistent brand colour scheme throughout the rightly structured design, we have given the Saraswati Global School’s website a professional yet friendly look. We have given special attention to the ease of navigation for all staff, students and parents. We planned to create brief and constructive content for the website, as well as engaging posts on social media platforms.
Results:
The layout, colours, images and fonts used in designing the school website, contribute towards building an overall appearance of the school.
A school website is incomplete without a variety of quality content. Our team has communicated closely with the SGS team to generate contents starting from the basic information like welcoming messages, contact details, to the values and ambitions of the school, learning resources, curriculum information, news, events, calendar etc.
Moreover, the entire site is responsive, and one can smoothly access the website through any device, including smartphones, tablets, laptops and desktops.
Considering user-friendly navigation as an advantage, we placed all the required pages on the homepage.
Having a school website that leads to positive user experience, Saraswati Global School has already tasted success over the web world.
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Ranjeet Transport ServiceVisit URL
Background:
Ranjeet Transport has been in the transportation business for more than a decade now. They came to us looking for a modern, easy to navigate designed website which reflects and strengthen their brand image online.
Challenges:
Ranjeet Transport was in need of a simple, user-friendly and responsive website and logo reflecting their brand’s uniqueness. The main aim of the brand was to target a section of audiences who are looking for quick and fast transit service through their website that needs to be more functional and visually appealing. Creating a website with a sleek look and great UX, to reflect the company’s professionalism, and also to design the website for mobile usability was quite a challenge for Four Source Technologies.
Solutions:
Building a responsive and interactive website was a crucial aspect of the web development process. It is vital that users are able to understand effectively the concept of the brand without difficulty. Our team developed the website in a way that it would able the user to book directly from their website in future. We designed an interactive web design feature that would allow users to navigate from one page to another easily. This inviting feature allows the customer to experience what Ranjeet Transport is all about and also showing them endless possibilities the brand can create.
Results:
Through each web development process, Four Source Technologies was able to achieve a responsive and accessible website. The team went beyond the expectations delivering a new responsive website. The design was simple, yet unique and created effective navigation. The reality is, when a customer quickly can’t find what they are looking for, they leave. The overall design was reflective and appealing to their brand personality as a service provider.
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Andaaz-E-LucknowVisit URL
Background:
Andaaz-E-Lucknow opened its doors 14 years ago in the Food and Beverage industry, and since then, has grown rapidly owning 5 outlets, and providing excellent food service nation-wide. Andaaz-E-Lucknow focuses on the "experience" which shines through food.
Challenge:
As the brand was going under major construction, they needed to build their web presence and brand identity immediately. Their needs and goals were to create a strong web presence with a user-friendly website, and a Logo to appeal to the strong fanbase. Since its concept was unique, the brand needed an innovative way to reach out to their audience to understand their 'Awadhi Cuisine' concept. The team at Four Source Technologies developed a unique 'Nawabi' themed user-friendly website, Logo and a marketing strategy that created a strong brand identity across social media web portals. Andaaz-E-Lucknow is one hidden gem, that needed to be brought to light. We helped them to reach out to the diverse audience through unique, logo, easy to navigate website and boosting their online presence.
Solution:
We created a classic brand image that translates perfectly about their cuisine through social media marketing and website. Our solution has helped them to keep their brand consistency in the competitive field of Food and Beverage Industry, ensuring success. We organized various photos, videos, and showcased the brand on every facet as possible. We aimed to showcase the brand as a community place to indulge in food experience with a focus on families. The whole strategy was to connect the menu with the concept and create a buzz.
Results:
Our work with Andaaz-E-Lucknow built upon a brand which is more reflective and offers a wide array of food services. From subtle updates to their logo to voice identity, paired with strategic brand marketing and much new improved themed website all rounded out to be a successful experience for them. Having now a strong concept with a new brand logo, we wanted to present the brand as a lively, colourful and optimistic place. Growth in web traffic was observed with massive brand-audience interaction, improved brand consistency throughout social networks and successful long-term growth.
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Tian - Asian GrubVisit URL
Running a restaurant chain is one of the most challenging jobs to take on in a metro city like Kolkata, where you have numerous contenders, and the market is highly competitive. Well, the experienced business enthusiasts and entrepreneurs do the job every day, investing in their hard-working employees, unique offerings and functional marketing tools that attract more people to walk through the restro doors.
As a part of the modern marketing solutions, a website is one of the primary requirements for the hospitality industry that not only establishes a strong online presence but allows people to know the business better. It helps the visitors view menus, check price-range of different food types and get an idea of the overall restaurant or delivery outlet.
Requirements:
Considering the marketing trend, the management team at TIAN Asian Grub contacted 4 Source Technologies and started their digital journey with us. There were 5 points they focused on while discussing the project with our core marketing team.
- bring in more customers and retain the older
- share hours, menus & prices and make online booking easier
- establishing a better local identity
- set the brand apart from the competitors
- create brand awareness among the increased target audience
Moreover, the owner wanted a modern design, quality web content and SEO friendly online presence. The objects of the project were to create a website that is capable of generating more interest in TIAN Asian Grub, highlighting the fusion Pan-Asian foods and the excellent quality that the brand offers.
Strategy:
Our core team worked personally with the owner to identify his pain points and the ambitions for the new website. Then we created a foolproof plan to address the challenges for our client and shared all the details with them to keep them up-to-date with every progress.
We built a professional website that looks simple and works flawlessly to induce visitor interest on the brand and their offerings. We maintained a smooth and straight forward approach for running the project in a well-planned way. We regularly checked in with the client to ensure he was both informed and happy with our service.
Results:
We delivered the project on time and within the stated budget. Every single doubt of the client was addressed and answered by designing and developing the new website.
- This website now has engaging content that highlights its offerings
- It is accessible across devices including mobiles, tabs
- It has easy navigations and user-friendly approach.
The owner is happy with the website as well as with the feedback from the potential visitors. His kind words are our best encouragement.
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Sophic DesignsVisit URL
Background:
Sophic Designs is a reno wned name in the MEP Design sector, based in Faridabad, Haryana. Since its inception in 2014, the experienced and skilled team of professionals offering unique MEP engineering solutions using their in-depth knowledge, the expertise in handling massive projects and advanced technology flawlessly. But where the company was lacking, was their global presence and business identity.Requirements:
The company has an envious portfolio showcasing their excellent jobs done for ISRO International Guest House, IDEA Data Centre in Pune, Iskcon Temple in Gurgaon, IT Building of India Bulls, plus residential complex, schools, and colleges. Hence, the company administrative body wanted to strengthen their online presence and increase visibility to earn more credibility to compete for the biggest projects and propagating their name shortly.
However, to do achieve the state, they needed to create brand identity, brand awareness and promote their MEPDesigns services online, in front of an extensive audience.Strategy:
After discussing with the
client we prepared our project outline and strategy.
A Logo was indeed required at the first to introduce the brand online.
Next, it came to a website. We planned for a sleek, modish, responsive and user-friendly website that can reflect the business ideas of the company.Solution:
With utmost proficiency, our most talented graphic designers designed the Logo. While designing the same, we kept in mind that the business needs an identity that represents their designing mastery with
modern technology appetency .
We kept the same in mind while designing and developing the website. Our aim was conveying the right message clearly to the potential client base through the website. Our designer and developers have done a flawless job keeping their eyes on all major to minor specifications.
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Dr Paul's Advanced Hair & Skin SolutionVisit URL
Background:
Started in the year 2007 in Kolkata, the brand Dr. Paul’s has grown over the years, and Dr Paul's Advanced Hair & Skin Solution is one of the most successful multispeciality clinics in the aesthetic world. This clinic has its branches in different parts of eastern India and Delhi. It has now 21+ centres offering a wide range of Hair Care, Hair Regrowth, Hair Transplant, Skin Care and Anti-ageing treatments for both men and women. Not only that , but they sell a tailored line of hair and skin care products.
Challenges:
The client expanded out into online retailing, and the number of visitors was growing. However, the ecommerce conversion rate didn’t increase.
We evaluated the website in terms of branding, accessibility, and growth in e-commerce conversion rate, and determined to build an improved experience with the existent website to portray it as a more “safe and reliable” brand.
Solutions:
Thus 4 Source Technologies focused on creating such user experience that would replicate the emotions and feels of shopping in a physical store. The change in web design was also a major focus to build long-term loyalty by satisfying patients’ informational and emotional needs with the website design and with content.
We put together a strategy that would help Dr Paul's Advanced Hair & Skin Solution discover new patients from search, promote new content to new audiences on social channels. We optimised the website’s usability, developed a user experience focused on connecting the users directly to the brand.
Result:
4 Source Technologies has helped the brand with a more interactive, user-centric website and ecommerce product listing. Our strategy has helped the brand broaden their traffic sources, and now the clinic has multiple origins for new patients like from search, social, or referral traffic, higher ecommerce conversion rate, increased transactions, improved service & product sell.
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Touch SolutionsVisit URL
Background:
A website is the significant point of communication with target audience and clients. The Kolkata based Laptop & Smartphone service centre and computer and laptop accessory seller Touch Solutions, which offers the best possible laptop, smartphone repair and support at a reasonable price, looked for such an interactive ecommerce website.
Requirements:
Touch Solutions team preferred to have a simple yet engaging website for their business. They were in need of an online presence that can be a useful online reference of service information for potential visitors. In addition, they required a user-friendly ecommerce website where they can promote and sell their services and genuine accessories like laptop battery, hard disk, keyboard, LCD screen, adapter etc.
Our ecommerce website design & development team along with the marketing team performed accurate screening, planning, and design and development of the website to make it foolproof.
Solutions:
We performed the following jobs - Research, Planning, Design, Testing, and Development of a responsive ecommerce website, and kept the client notified in every step to meet their expectations.
We designed and developed a website that fulfils the need for potential customers. Our design options followed by their desired online approach and ecommerce requirements made it easier for them to find the right solution. The unique look and the simple shopping experience create a good impression on the visitors also.
Results:
We have delivered a professionally designed and developed ecommerce website that is easy to manage and navigate. The new website has built Credibility & Trust, improved ecommerce Conversion Rate, made stronger Brand Identity, increased Website Engagement.
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Nopany High SchoolVisit URL
Background:
Nopany High School is a multi-faceted, ICSE & ISC based curriculum, founded by the Nopany Education Trust, a school that has been empowering students from past 65 years to develop the ability to distinguish between right and wrong, independent thinking skills, a positive attitude towards life and a thirst for knowledge.
Challenges:
Nopany High School has been a leader in providing holistic education. A rise in demand for ICSE & ISC based curriculum has resulted in a competitive marketplace, leaving parents struggling to differentiate among the many choices. Nopany High engaged Four Source Technologies to craft a re-branding campaign which would stand out and be unique in the overcrowded regional marketplace.
Strategy:
Nopany High offered two essential things which parents were looking for: A solid educational foundation and a caring environment for their child. While the competition primarily focused on education, it is the combination of engaging and nurturing atmosphere that made Nopany High unique. This led to a new tagline “Bringing Excellence to Education Through Holistic Development”. This message was supported by dynamic creative, including photography, responsive website, a digital ad campaign, and mobile app development.
Solution:
With a strategic social media planning and a revamped, responsive website in place, both website and school registrations saw significant traffic growth within a few months of the brand roll-out. Nopany High School continues to grow steadily with Four Source Technologies marketing efforts.
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Cosmo BazaarVisit URL
Background:
Cosmo Bazaar is a fashion retail chain, which offers stylish clothing and accessories for Men, Women and Kids. Open in different locations within West Bengal this fashion brand runs an offline business and offers inexpensive fashion and traditional clothing.
Challenges:
Though the brand sells in store, digital promotion is important for the businesses in the present scenario. To build a winning online presence, they approached 4 Source Technologies. We needed to create an eCommerce website for the business that can pull buyers' attention.
Solution:
We suggested a responsive eCommerce website design with better user experience. We made a structured layout according to recent design and development trends.
We performed local listing to increase visibility among local audience.
Our backend CRM with interactive reports also helps the business understand customer behaviour, activity and manage the customer relationship.Result:
Cosmo Bazaar has received visibly increased visitors at their social media pages as well as at local stores. Successful online presence of the brand has earned online reputation and customer loyalty for the business.
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GM GroupVisit URL
Background:
GM Group is one of the real estate giants in Bengal who have completed hundreds of residential housing projects across Kolkata. We helped them develop an online presence to generate more business through our effective digital marketing strategic plan which included
brand identity redesign , website re-engineering, and SEM techniques.Challenges:
GM Group had a goal to improve their brand presence online and generate maximum prospective leads through digital communication in a minimum period. Even the leading companies come across insufficient lead rate and poor conversion at each of their projects, and hence, Four Source Technologies concluded that an effective website with rich informative content and a powerful SEM strategy would give them the needed results.
Strategy:
Four Source Technologies started by
analysing and generating an initial report outlining the essentials for the site. It will help to set a foot in the real estate industry. We suggestedminimalistic website design with simple phrases chosen that would result in the highest-ranking leads. We spent time redesigning and then speeding up the site up by installing caching software and other SEO plugins into the WordPress platform which was the core of their website redesign and re-engineering. A strong digital marketing strategy was created for all the residential projects, targeted at the elites and upper-middle economic class.Solution:
Four Source Technologies worked for the brand to enhance and promote their business online through an effective Digital Marketing strategy and user-friendly, responsive website layout. Once the digital strategy was fully on, the leads increased to 120 calls every month, resulting in exceptionally good growth. We also helped GM Group to integrate the lead management system for their online business which improved their ROI.
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P. G. Institute of Medical SciencesVisit URL
Background:
P.G. Institute of Medical Sciences, P.G. IMS, is run & managed by
Gopsai Avinandan Sangha . With a diverse and growing team, a focus on imparting various courses are offered of superior quality and relevance to the candidates. The Institute offers a bachelor’s degree program in health science, as well as an associate degree program.Challenges:
P.G. Institute of Medical Sciences wanted to maintain its growth trajectory to reach even more people in need of education. They turned to Four Source Technologies, knowing that a well-planned website can be one of the quickest, and most effective, ways to market a brand. But developing an effective and specialized website can be
most expensive if it does not target and convey the message efficiently. Four Source Technologies developed a website that targeted the right people, at the right time, with the right message.Strategy:
Four Source Technologies readily accepted the challenge and took them through a complete brand transformation from the inside out. From a strategic perspective, our team realized that a flat website model, will not deliver sustainable lead. To increase web traffic to, and engagement with, we developed and built a responsive and SEO content based website to make candidates aware of the courses offered. The SEO website
developed were able to meet the target, helping to drive sufficient audiences to theirwebsite .Solution:
Four Source Technologies developed a new brand identity and strategies that would ignite and express the new brand for years to come. With a firm grasp of the vision, our approach turned tactical. We designed and developed a new website, created social media updates with a series of posts and videos, and developed a communication and content strategy to nurture engagements. It increased brand awareness across its target - students giving them access to higher education achievements.
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Dwivedi Luxury HostelsVisit URL
In the sector of hostel, it’s significant to impress visitors with engaging and informative content along with pictures of the rooms. You’re doing so for self-differentiating yourself and to stand out in the competition. Dwivedi Luxury Hotels deal offer fully-equipped AC private rooms to enhance the staying experience of the travelers at pocket-friendly prices in Thailand.
They approached us to design their website to drive in more guests and hence, more sales.
The Challenge
Whereas many hostels cater to the pleasure-loving traveler, the anxiety of user brings down the sales funnel. Tourists need to stay somewhere that’s secured, ensures comfort, and is accessible. Managing the website by putting informative and proper content to accommodate global clients with different languages was the challenge for us.
The Insights
Instead of displaying some fake pictures on the website, we had to provide required information along with real images. Today, approximately 40% of the travelers personalize their trip by staying in hostels that are budget-friendly and fulfill all the necessary requirements.
The Solution
Enjoy Successful Web Experience!
We have re-organized images and provide more compelling content to draw in huge visitors through the newly designed website. An interactive ‘Maps and Directions’ section was also included to show you the main points of interest where they can spend time leisurely.
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Dr Paul's Institute Of CosmetologyVisit URL
Background:
Dr. Paul's Institute of Cosmetology is an aesthetic training institute based in Kolkata. Offering the most advanced courses in Clinical Cosmetology and Trichology practices, it specializes in offering Diploma, Certificate, and Medical courses. All the programs are carried out by a certified team of an innovative and experienced cosmetologist, dermatologists, and aesthetic professionals.
Challenges:
Working in an industry which is highly competitive resulted in Dr. Paul’s Institute of Cosmetology targeting clients that have plenty of choices, with other brands competing for their attention. It was also vital for their brand to project transparency, trust, and leadership in the market, as these are the key factors to long-term client success and advocacy.
Strategy:
The former website was static in nature and didn’t provide satisfactory channels to collect all the lead information from the website. Hence the ‘Leads’ were getting lost. With the aesthetic industry being so competitive, it was crucial to develop a content and social media marketing strategy which would successfully establish Dr. Paul's Institute of Cosmetology as an authentic voice within the aesthetic sector.
Through carefully articulated researched blogs, we aimed to target and build trust among potential customers by educating the readers on both the courses and privileges available for their career. This approach involved carrying out comprehensive keyword research at the very beginning, in order to identify the commonly sought questions and phrases.
Results:
With fully optimized blog posts and dynamic social media marketing, we have established Dr. Paul's Institute of Cosmetology as a trustworthy and credible expert in both aesthetic and medical industry. This also increased its keyword positioning in organic search rankings. Strategically addressed and driven PR articles increased their brand recognition by linking to well-known medical publications, as well as highlighting industry and expertise knowledge through addressing the wider concerns of the readers. This enabled us to target users at every stage of their journey with the brand, from research to inquiry and through to book a consultation.
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Mintri TeaVisit URL
Background:
Mintri Tea is the flagship Company of Jyoti Agricultural Exports Limited and was incorporated in the year 1974. At present, the group is under the able and dynamic leadership of Mr K. K.Mintri with a combined annual capacity of Million kgs ofmade tea.Mintri Tea is scattered all over North Bengal and around the town of Siliguri providing high-quality black, white, Green, Puerh, Herbal and Oolong tea leaves.Challenges:
Mintri Tea has grown into one of the nation's leadingspeciality tea suppliers and contract manufacturers. A rise in demand for richness in a cup is creating a modern globalrenaissance in tea, with consumers eager for innovation, natural blend offlavours and organic ingredients has resulted in a competitive marketplace.Mintri Tea engaged Four Source Technologies to craft a user-friendly, yet responsive website which would stand out, speak of their core values and be unique in the overcrowded regional marketplace.Strategy:
While the demand for responsive,
easy navigated and attractive designin an innovative blend ofcolours and layout is leading the market, Four Source Technologies supported their ideas by dynamic, creative and responsive website design and development. This helped the brand to deliver new experiences to its consumers in a demanding market.Solution:
With a revamped, responsive website in place, Mintri Tea saw significant traffic growth within a few months of the website
roll-out .Mintri Tea continues to grow steadily with Four Source Technologies digital efforts and has become the trusted tea manufacturers and suppliers.
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Bengal College Of Teacher EducationVisit URL
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Mask – Hair & BeautyVisit URL
Today, online presence has become the lifeline of all businesses. And that’s where the significance of a SEO-friendly website comes. Giving high quality hair and beauty services is the objective of De Mask Lifestyle. As it was a budding company, so getting a dominant position in the crowded beauty industry was bit tough. However, we’ve helped them with effective digital solutions.
We thought to discuss with you the challenges we’ve faced during the journey and how we’ve won it eventually.
Challenges We Face:
We had to show our creativity while giving credibility to this new brand. Before designing their website, our team conducted a lot of study and survey the beauty industry thoroughly. For promoting the company offline, we have designed flyers, leaflets, standee, and posters too. All of these jobs were challenges to us which we overcame successfully.
The Vision:
When it comes to picking beauty services, people become choosy. They want to get standard service. So, we had to draw a picture where we can prioritize quality. It is from there we can gain the trust of the customers.
Our Offered Way Out:
With result-oriented marketing strategies, we designed their website. Our designers, developers, and content writers worked hard to give them a responsive and engaging website.
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Institute Of Science & TechnologiesVisit URL
Bringing Aspiration to Reality, IST’s main motto is to impart quality education for nation’s betterment.
Background:
Institute of Science and Technology, a self-financing Engineering and Management college, sponsored by Gopsai Avinandan Sangha started its journey in 2005. Since then, its aphorism is to impart value-based education to the learners who are going to be the future of the nation. It is approved by AICTE, New Delhi and presently affiliated to the MAKAUT & WBSCTVESD.
Challenges:
Providing all sorts of amenities to ease the process of learning is what IST aims at. All the staffs as well as the faculty members are bound to stand in the favor of the educatees. All types of facilities including the boarding facility are provided under one roof to help out the pupils.
Strategy:
The plan of action for IST has always been conveying the best ever education and hence, the requirement is to reach students and make them understand about the course of study. The way of edification and other associated processes must be thoroughly apprehended by the willing pupils and keeping these factors in mind, the experts of Four Source Technologies have assisted the college to gain more visibility.
Solutions:
A user-friendly website is designed and developed by the expert and adept professionals of Four Source Technologies. Besides, astounding Digital Marketing Solutions have been proffered at a cost-effective range so that a great many students can avail significant information about the college and take relevant decisions to set up their career.
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KEPRO Tools & Equipment's Pvt. Ltd.Visit URL
Fortified lifting and welding with robust and durable equipment.
Background:
With a view to help out different Indian industries, KEPRO Tools & Equipments Pvt. Ltd. Was established in 1999, under Companies Act, 1956. This ISO 9001 accredited company has been popular for offering a wide range of properly tested and hence, safe and strong lifting and welding tools to several Indian industries for more than 16 years. Besides having registered office at Kolkata, Kepro has associates at Haridwar, Delhi and Ahmedabad. In addition, they have more than 100 dealers and distributors throughout India and they serve various users maintaining proper punctuality.
Goal:
The customers that Kepro work for include Steel and Power Plants, Aluminium & Copper Plants, Atomic Power Plants, CoalBelds, Electricity Boards, Mining Sectors, Oil Refineries, Port Trust, Infrastructure Industries, Dockyards, Indian Defence Services, etc. Their primary requisite is to keep hold on their reputation through their high-end services. They intend to manage and maintain strong and cordial terms with the discerning clients by making them utterly pleased and satisfied.
Need:
The first and foremost agenda for the business was to get digital so that the users can get relevant information about their tools and services without facing any hurdle. They were likely to provide all the necessary details about their equipment that they deal in.
Solution:
Keeping in mind the necessities of Kepro, the experts of Four Source Technologies have offered them an outstanding solution by proffering convenient website at affordable cost. Not just that but also the site will look and function properly on every type of devices. Their site enlists all the products along with major specifications. These are nevertheless going to be advantageous for their esteemed customers.
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Shahi Engineering WorksVisit URL
Superior standard lift support with quality assurance.
Basic Concept:
Shahi Engineering Works is an acknowledged elevator and escalator service provider of India. They provide quality products and effectual customer support to their users. Robust and durable products are offered from their end at an affordable rate to satisfy the customers. The standard of their work has already fetched popularity for them and after serving for several years, it has become the multinational elevator products supplier. They have a prestigious clientele base throughout India for whom they deliver top-notch escalator and elevator services. Adept and skilled technical professionals along with experienced designers are there to take complete control over different projects.
Requisit:
Being a leading provider of value-driven elevator and escalator services, the chief and major concern of Shahi Engineering Works is to preserve their position. To show their development and prosperity and reaching clients with ease, they were in a great need of an impeccable website utilizing which they could be capable of doing their business flawlessly.
Planning & Solution:
Four Source Technologies after apprehending its requirement has provided cost-effective solutions that included their website and logo. The site consists of significant details about their products. Apart from these, contact details are also provided for which the users don’t have to face trouble in locating them out. Besides, the site visitors can be directly linked to their social media sites with just a simple click.
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A. K. SinghaniaVisit URL
AKS or Anand Kumar Singhania is a renowned name in the construction field. Since its inception in 2011, the highly skilled team of the company is offering unparalleled works by using their in-depth knowledge and advanced technology. The wide range of services they offer is inclusive of building construction, transportation, boundary walls construction, road construction, and many more. For the flawless execution of the projects they handle, the team members share good equation with each other.
Requirements:
Till date, AKS has worked for some of the reputed companies like Bharat Heavy Electricals Limited, ONGC, Vizag Steel, L&T, and many more. The company intends to strengthen their online reputation further so as to reach the huge mass. By working on projects of big shots, they aim at propagating their name in the near future. However, to do that effectively, they need to create brand awareness and promote their online business simultaneously.
Solution:
With utmost proficiency, the pool of talents of 4Source Technologies designed the website of AKS Construction Site. The website they design not only looks appealing but also enhances the user’s experience. While designing, the professionals follow the trends while conveying the message of the website clearly. All the major specifications along with the projects handled by them are mentioned there to give the viewers a better idea of the company.
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Anindita College for Teacher EducationVisit URL
Background:
The Anindita College for Teacher Education, ACTE, is run & managed by
Gopsai Avinandan Sangha . With a diverse and growing team, a focus on imparting various courses are offered of superior quality and relevance to the candidates. The Institute offers a bachelor’s degree program in Education, B.Ed., and lays special emphasis on providing an excellent academic environment for the students to achieve excellence in all fields of life.Challenges:
When ACTE came to us, they were looking to raise awareness of their locations, to break into the education sector and to obtain a brand awareness in the nearby locality. Their goal was to reach incremental audiences that were
likely to convert. Four Source Technologies helped in increasing audience engagement, increase traffic across all communications platforms, and grow its reader database and ultimately, revenue with our strategic and responsive websitedevelopment .Strategy:
Knowing the need, ACTE was
after , we rose to the challenge and started by designing a new website for the company, making it easier to use and more informative. Next, came the challenge of getting people to see the site. Employing our knowledge of Google keywords and SEO, we moved the institution up multiple pages in Google search results, both in the local map pack results and search listings.Solution:
When you develop a website, you are creating a conversation with your audiences. Consistency throughout the journey from first clicking on the website
to viewing a landing page and making contact is paramount. In other words, if prospects are distracted or mislead along the way, then your chances of capturing the lead are lost. A significant reason why we continue to drive incredible results for our clients is our attention to detail. We monitor everything. We demand data and proof with every step we take.
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Excellent Model College For Teacher EducationVisit URL
Background:
The Excellent Model College for Teacher Education, EMCTE, is run & managed by
Gopsai Avinandan Sangha . With a diverse and growing team, a focus on imparting various courses are offered of superior quality and relevance to the candidates. The Institute offers a bachelor’s degree program in Education, B.Ed., and lays special emphasis on providing an excellent academic environment for the students to achieve excellence in all fields of life.Challenges:
When EMCTE came to us, they were looking to raise awareness of their locations, to break into the education sector and to obtain a brand awareness in the nearby locality. Their goal was to reach incremental audiences that were
likely to convert. Four Source Technologies helped in increasing audience engagement, increase traffic across all communications platforms, and grow its reader database and ultimately, revenue with our strategic and responsive websitedevelopment .Strategy:
At the heart of it, all was their website, which we designed to be responsive, user-friendly, and structured in the
backend to ensure it’d be easily crawled and indexed by search engine robots. We developed their site architecture based on market analysis and keyword research to ensure users could navigate pages easily and funnel toward conversions. With their website in place, we could build a strategic social media marketing program, focused around targeted keywords, to build traffic, referral links and more.Solution:
With over a decade of experience in digital marketing and being ROI driven, Four Source Technologies’ professionals help companies big and small to boost their profits and connect them with their ideal customers. In this case, we dove into and figured out ways to improve their brand awareness by developing a responsive website. In a combined effort to bring in more business, we indexed the website pages that worked- especially increase in their conversion rate.
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Gopsai Avinandan Sangha Primary Teachers' Training InstituteVisit URL
Background:
Gopsai Avinandan Sangha Group of Institutions, founded in 2003, offers a multidisciplinary education platform that enables students to pursue study deep in breadth and depth in the areas of their interest and excel in every sphere of life. Colleges underGopsai Avinandan Sangha Group of Institutionscurrently offers various courses like D.El.Ed,B. Ed, M.Ed, ITI, DIPLOMA Courses, B. Tech,D. Pharm, B.Pharm , BBA, BCA, MCA, BHM & MHA to provide the best environment for the students to learn and grow holistically.Challenges:
Higher education is competitive not only for
students but for the institutions themselves. Attracting the brightest and most motivated young minds requires a healthy digital presence. After evaluating various local marketing agencies,Gopsai Avinandan Sangha Group of Institutions decided to partner with Four Source Technologies based on its proven track record of lead generation in the higher education space.Strategy:
Becoming a true leader in an industry means ensuring your message reaches far beyond your digital channels. If you want people to have a certain opinion about your brand, you need to control the conversation.
That’ s exactly the approach we took withGopsai Avinandan Sangha Group of Institutions. With so much unique perspective and input to offer to the health education world, we build a highly navigational, responsive and user-friendly creative website, as well as a custom landing page to appeal to and convert prospective students.Solution:
As the relationship between
Gopsai Avinandan Sangha Group of Institutions and Four Source Technologies progressed, so too did the measurable results. The combination of simultaneous, and targeted advertising campaigns on search, social, and digital channels, led to continual improvements in brand awareness.
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Institute For Teacher EducationVisit URL
Background:
Institute For Teachers Education, ITE, is run & managed by
Gopsai Avinandan Sangha . With a diverse and growing team, a focus on imparting various courses are offered of superior quality and relevance to the candidates. The Institute offers a bachelor’s degree program in Education, B.Ed., and lays special emphasis on providing an excellent academic environment for the students to achieve excellence in all fields of life.Challenges:
Today there are millions of people in developing countries and around the world that don’t have access to university education. ITI approached Four Source Technologies to distribute informational materials, like news coverage and college mission and
vision assets , through a new strategic website, where students can access a world of potentials and help allow them to study for a university degree.Strategy:
We studied the market landscape, getting to know the many nuances of the industry, and engaged in our data-driven creative strategy process a website outline for the brand. We developed a user-friendly and responsive website for awareness and college informational effort. It will help to reach the targeted audiences with our strategic content and SEO effort and also make the website most receptive to browsing.
Solution:
With the Institute For Teachers Education, our strategy was mainly to target the potential students in the nearby localities. To reach the right people, we implemented relevant information about the college on the website to reach the potential students at the right place and time. We also included assets like recent news coverage, a degree offered with a list of amenities on their website pages that detail different options for the students. We believe in the impact of brand awareness, and with our experienced team brain work, it helped us to achieve brand awareness goals.
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Old CarVisit URL
When someone ‘dares the world to save the planet’, we love to help them in their endeavor. How? Of course, by offering them strategic marketing solutions. That’s why, we have come up as a friend to OldCar company.
Providing the services often come with challenges. Our team was completely ready to overcome the challenges with their creativity. Let’s read how we had done that.
Challenges:
The objective of OldCar was to recycle the junk cars. As they were doing something innovative, understanding their business fully was key to designing their website. Prior to website designing and developing, observing what their peers are doing was a big challenge for us.
Another challenge we face while working on the project is following the trend in website designing of a company of this niche.
Insight:
Through in-depth research and knowledge, we attempted to give them an engaging, easy-to navigate, and responsive website.
Solution:
- Identified the Targeted Audience: As the company deals with cars, we have to design the website in a way that it will engage the targeted audiences.
- Framed Designing Strategy: We analyze the business to frame strategies of how to create interesting and SEO-friendly website.
- Designed the Website: Simple website that can convey the message of the business properly is what we’ve designed for them.
Now, they are enjoying huge ROI by getting customers through their website.
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Bhagchandka ExportsVisit URL
Over the last 34 years, Bhagchandka is engaged in exporting agro products, ferro alloys and semi-finished products. They aim to bring a taste to the dining of not only Indian families but also to abroad countries. Bhagchandka Exports contacted 4Source to assist them in reaching huge audiences online by designing a user-friendly website for them.
The Challenges:
To drive sales-in store, we had to design a website for them that will give all the necessary information. Winning customers’ trust through this newly designed website was a challenge for us. Everything from designing to content, had to be up to the mark. Our team burn their midnight oil to do extensive research about the exporting industry.
The Insight:
Shoppers are doubtful while buying agro and frozen products. They doubt whether it will be fresh and free of harmful chemicals. They’re also price sensitive yet are ready to pay huge bucks in getting the authentic items. We used the authenticity and quality insights to develop an engaging website that will surely catch readers’ attention.
The Solution:
One of the main touch point of customers is packaging. We rack brains and use images and content to point out the fact that they are delivering fresh products through hygienic packaging. With lots of studies, we ultimately found out how the targeted audience can be hit through news and events, describing the products, etc.
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Furniture CampusVisit URL
Background:
When it comes to decorating your office or renovating your old ones, furniture is an integral part of the whole process. An exquisite collection of furnishings at affordable prices for any industrial, educational and commercial
buildings purposes are provided by Furniture Campus.Challenges:
One of the most well-known home furnishing retailers in the country wanted a new revamped website design and development that would initiate
comprehensive user-friendly experience and help also to establish them as an industry leader in luxury furniture e-commerce industry.Strategy:
Four Source Technologies developed a new website that succeeded in the architectural and product data challenges that were earlier handicapping their Online growth. These challenges were addressed immediately before any marketing dollars were wasted to a great extent. We started our solution by recreating the website as a whole in a manner that would more appropriately allow for
optimization . We began workingto the re-engineering of the website and rephrase the content, add more products so their value proposition was more clear and information was easier to find and digest.Solution:
Our team of certified and experienced experts has decades of experience working with retailers in various
industry . They generated a responsive website and also established online brand standards that would be consistent throughout all marketing graphics, with increased sales, leads and rankings.
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Safari Tours IncVisit URL
Since its establishment in 1992, Safari Tours Inc.
has remained one of the biggest and reliable travelling agencies throughout Miami. From almost all hotels of Downtown Miami, South Beach, and Hollywood, they pick passengers and make them see the numerous tourist spots of Miami, Bahamas, Key West, and Orlando. As they have bilingual tourist guides, understanding the stories associated with the spots are not uphill battles, which further enhance their travelling experience. Being an insured and licensed company, they ensure a safe journey.Objectives:
The customer Safari Tours Inc. has gained over years is due to the detailed tours they provide at competitive packages. Professionals of the company work with the objective of quenching the wanderlust thirst. Before conducting tours, they educate themselves about the place well so as to make sure that the travelers are not missing a single piece of fun while travelling. Customers are their base. Hence, they give all efforts in promoting their business online to hit their target audience.
Requisites:
To reach the common mass, Safari Tours Inc. emphasizes on website development. The experts of 4Source Technologies came up with an effective and user-friendly website for them. Their designed website looks perfect on all kinds of devices. Besides, the services the company provides are also mentioned in detail.